Hero Privacy Policy

Last Modified November 2, 2016

This Privacy Policy discloses our privacy practices and the possible uses of the information that we gather our mobile application(s), our website and via other submissions by you to Hero (together, the "App and Services"). By using the App and Services you consent to the terms of this Privacy Policy. If you do not agree to the terms and conditions of this Privacy Policy, including having your personally identifiable information ("Personally Identifiable Information" as defined below) used in any of the ways described in this Privacy Policy, you may not be able to use Hero.

Hero may update this Privacy Policy from time-to-time in our sole discretion. It is your responsibility to review the Privacy Policy for any changes each time that you use the App and Services and you are bound by such changes. Your use of the App and Services following us posting a new privacy policy on our Site signifies that you agree to and accept the Privacy Policy as modified.

Information Collected

Hero collects information on our users in various ways, such as, by your voluntary submissions, participation in services provided via the App and Services, from third parties with your consent, and through cookie and other tracking technology. We collect both Personally Identifiable Information, User Generated Content and Aggregate (but Deidentified) Information.  Hero collects the following information:

Personally Identifiable Information

"Personal Identifiable Information" refers to information that either does or may specifically and uniquely identify you. In many cases, we need this information to provide to you many of the services that you may have requested.  Hero may collect the following types of Personally Identifiable Information: name, location, email, phone number, account name, password, unique device identifier, Hero code, Hero Access token, Braintree Customer Id, FB Access Token, Braintree Merchant ID, Registration ID, Birthdate.

User Generated Content (Typically Submission of Profiles, Reviews, Ratings, and Comments)

We collect information that you voluntarily provide as part of our App and Services, including messages, posts, comments, responses, reviews, and ratings you submit through the App and Services, ("User Generated Content"). Hero may in our sole discretion share your User Generated Content with others such as your business reviews. If you do not want certain information shared with others, you should not submit User Generated Content, or should not submit User Generated Content that contains information or Personally Identifiable Information you do not want shared in this manner. Once you have submitted User Generated Content, we reserve the right to publish it in any medium to others.

Aggregate Information

We may collect general, non-personal, statistical information about the use of the App and Services, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they click on. We may also collect Personally Identifiably Information from many or all of our users and deidentify the data within the data set compiled.  This information allows us and other third parties to improve our app and services. We collect this information through the use of technologies such as 'cookies' and web beacons, which are discussed in greater detail below. We collect this information in order to help enhance the App and Services to make for a better visitor experience.

Third Party Information

We may supplement information you provide to us with information from other sources, such as information to validate or update your address, payment card or other demographic and lifestyle information. We use this information to help us maintain the accuracy of the information we collect, and for internal business analysis or other business purposes consistent with our mission.


Hero may automatically collect non-personally identifiable information and data through the use of cookies. Cookies are small text files a website uses to recognize repeat users, facilitate the user's ongoing access to the website and facilitate the use of the website. Cookies also allow a website to track usage behavior and compile site usage information that will allow for the improvement of content and target advertising. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set your browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. However, please be aware that some features of our App and Services may not function or may be slower if you refuse cookies. You may also get cookies from our advertisers or other third parties with links on the Site as described below. We do not directly control these cookies. The use of advertising cookies sent by third party ad servers is standard in the Internet industry.

We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services.

Other Tracking Technologies

Tracking technologies may record information such as Internet domain and host names; protocol (IP) addresses; browser software and operating system types; clickstream patterns; the MAC address or other technical information from your mobile device; location information through GPS, WiFi, Bluetooth, or similar technologies;
and dates and times that our App and Services are accessed. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the computers that 'serve up' webpages, automatically identify your computer by its IP address. The App and Services may also use technology called "tracer tags". These may also be referred to as "Pixels", "Clear GIFs" or "Web Beacons". This technology allows us to understand which pages you visit on our Site and other ways you interact with our App and Services, such as purchases made through the App and Services. These tracer tags are used to help us to optimize and tailor our App and Services for you and other users of our App and Services. We may link the information we record using tracking technologies to Personally Identifiable Information we collect.

Do Not Track

Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, Hero does not recognize DNT.

Use of Information

The information Hero collects is used in a variety of ways, including

Disclosures and Transfers of Information

We do not disclose Personally Identifiable Information to third parties, except when one or more of the following conditions is true:

We do not directly control the third parties to which we share such Personally Identifiable Information and you will need to further notify such third parties directly if you would like them to cease use of your Personally Identifiable Information.

We may also disclose aggregate visitor data in order to describe the use of the App and Services to our existing or potential business partners or other third parties, or in response to a government request. We may also share aggregated demographic and preference data with third parties to enable the provision of targeted information, promotions, offers and/or discounts on products and services.

Data Security, Integrity, and Access

Hero takes its data security obligations seriously. As we deem appropriate and as required by the applicable law, we use security measures appropriate for the sensitivity of the Personally Identifiable Information and consistent with industry standards, including physical, organizational and technological protections, such as firewalls, to protect your Personally Identifiable Information. We also use industry standard encryption technology to protect credit card and password information. However, since no security system is impenetrable, we cannot guarantee the security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

Third Party Websites and Links

Please note that you may have cookies placed on your computer by third party websites that refer you to the Site. Although we do not share your Personal Identifiable Information with these third party websites unless you have authorized us to do so, they may be able to link certain non-personally identifiable information we transfer to them with personally identifiable information they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices.

Our App and Services may contain links to other sites operated by third parties. Hero does not control such other sites and is not responsible for their content, their privacy policies, or their use of Personal Identifiable Information. Hero expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Identifiable Information by third parties.  Hero's inclusion of such links does not, by itself, imply any endorsement of the data security or data privacy provided by those third parties. Any information submitted by you directly to these third parties is subject to that third party's privacy policy.

Children's Privacy

Hero does not intend the App and Services to be used by individuals under the age of majority within the jurisdiction within which they reside.

We do not seek or knowingly collect any Personally Identifiable Information about children under 13 years of age. If we become aware that we have unknowingly collected Personally Identifiable Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.

If you are the parent or guardian of a minor child who has provided us with Personally Identifiable Information, you may contact us using the information below to request it be deleted.

Governing Law; Visitors Residing Outside the United States

This Privacy Policy and the privacy practices of Hero will be subject exclusively to the laws in which Hero provides its services.

Your California Privacy Rights

This privacy policy describes how we may share your information for marketing purposes. It applies to all Hero customers, including California residents:

You may contact us with any questions, or to request a list of third parties to whom we may disclose information for marketing purposes and the categories of information we may disclose.  

How To Contact us

All requests, questions, concerns, or complaints about your Personally Identifiable Information or this Privacy Policy, please contact us by mail or email at the following: info@superhero.co